Apple Inc. logo

Apple Inc.

AAPL
TechnologyNASDAQUnited States
252.64USD+1.15 (+0.46%)

About Apple

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide.

The company offers:

  • iPhone: A line of smartphones

  • Mac: A line of personal computers

  • iPad: A line of multi-purpose tablets

  • Wearables, Home, and Accessories: Includes AirPods, Apple TV, Apple Watch, Beats products, and HomePod

Apple also provides:

  • AppleCare: Support services and extended warranty solutions

  • Cloud Services: Storage, backup, and synchronization for users

  • Platforms:

    • App Store: Allows customers to discover and download applications and digital content, including books, music, video, games, and podcasts

    • Advertising Services: Includes third-party licensing arrangements and Apple's own advertising platforms

Additionally, Apple offers various subscription-based services, including: Apple Arcade: Game subscription service, Apple Fitness+: Personalized fitness service, Apple Music: Curated music experience with on-demand radio stations, Apple News+: Subscription service for news and magazines, Apple TV+: Streaming service offering exclusive original content, Apple Card: Co-branded credit card, Apple Pay: Cashless payment service.

Apple also licenses its intellectual property and distributes third-party applications through the App Store.

The company serves consumers, small and mid-sized businesses, and the education, enterprise, and government markets.

Apple sells its products through retail and online stores, direct sales force, third-party cellular network carriers, wholesalers, retailers, and resellers.

Founded in 1976, Apple Inc. is headquartered in Cupertino, California.

Apple's Business Strategy

Apple’s strategy is to build an integrated technology ecosystem that combines hardware, software and services into a seamless user experience. The company designs premium consumer devices and controls the core technologies that power them, allowing it to differentiate through performance, design, and privacy. Apple’s main…

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Our Take on Apple

Pros:

Brand Reputation & Pricing Power: Quality, innovation, and strong brand reputation translate into a steady demand for its premium products and services.

Financial Strength: Robust revenue growth, high profit margins, and a strong balance sheet, well-positioned to invest in R&D and further development.…

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Company Details

Exchange
NASDAQ
Country
United States
Sector
Technology
Industry
Consumer Electronics
CEO
Timothy D. Cook
Employees
164,000
IPO Date
1980-12-12
ISIN
US0378331005
Website
apple.com

Key Metrics

Market Cap
3.71TUSD
P/E Ratio (TTM)
31.49
Net Profit Margin
27.04%
Debt / Asset Ratio
0.24
Dividend Yield (TTM)
0.41%
Volume
4.69M
Avg Volume
46.59M
Shares Outstanding
14.70B
Free Float
99.90%
β Beta
1.09
52W Range
169.2 - 288.6

Fundamental Analysis

Proprietary 5-category scoring system

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Section Scores

Profitability
4.9/5Excellent
Liquidity
3.3/5Average
Leverage
3.5/5Good
Cash Flow
4.0/5Good
Valuation
2.8/5Average

Full Breakdown & Peer Ranking

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