Booking Holdings Inc. logo

Booking Holdings Inc.

BKNG
Consumer CyclicalNASDAQUnited States
4,310.01USD-86.79 (-1.97%)

About Booking

Booking Holdings Inc. provides comprehensive travel and restaurant online reservation and related services globally.

The company operates several well-known platforms:

  • Booking: Specializes in online accommodation reservations

  • Rentalcars: Offers online car rental reservation services

  • Priceline: Provides online travel reservation services, including hotels, flights, rental cars, vacation packages, cruises, and hotel distribution services

  • Agoda: Focuses on online accommodation reservations and also offers services for booking flights, ground transportation, and activities

  • KAYAK: A price comparison service that helps consumers search and compare travel itineraries and prices, including airline tickets, accommodations, and car rentals

  • OpenTable: Enables online booking of restaurant reservations

In addition to these services, Booking Holdings Inc. offers travel-related insurance products and restaurant management services to consumers, travel service providers, and restaurants.

Initially known as The Priceline Group Inc., the company rebranded to Booking Holdings Inc. in February 2018.

Founded in 1997, Booking Holdings Inc. is headquartered in Norwalk, Connecticut, and continues to be a leader in the online travel agency sector.

Booking's Business Strategy

Booking Holdings’ business strategy is designed to simplify and enhance the global travel experience, establishing the company as a trusted leader in connecting travelers with accommodations, transportation, and experiences. Operating a portfolio of prominent brands, including Booking, Priceline, Agoda, KAYAK, and OpenTable. The company caters…

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Our Take on Booking

Pros:

Online Travel Agencies (OTAs) Blobal Leader: Booking Holdings operates some of the most recognized travel platforms worldwide, including Booking, Priceline, Agoda, and Kayak, with a dominant presence in hotel reservations, especially in Europe.

High-Margin, Asset-Light Model: Booking earns commission revenue from hotels and…

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Company Details

Exchange
NASDAQ
Country
United States
Sector
Consumer Cyclical
Industry
Travel Services
CEO
Glenn D. Fogel
Employees
24,500
IPO Date
1999-03-31
ISIN
US09857L1089
Website
bookingholdings.com

Key Metrics

Market Cap
138.93BUSD
P/E Ratio (TTM)
26.40
Net Profit Margin
20.08%
Debt / Asset Ratio
0.66
Dividend Yield (TTM)
0.89%
Volume
29,909
Avg Volume
294,850
Shares Outstanding
32.23M
Free Float
98.06%
β Beta
1.19
52W Range
3765.4 - 5839.4

Fundamental Analysis

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Section Scores

Profitability
4.5/5Excellent
Liquidity
4.4/5Excellent
Leverage
1.5/5Poor
Cash Flow
4.0/5Good
Valuation
4.1/5Good

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